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Charitable giving is becoming increasingly popular. And it represents an unparalleled opportunity for financial institutions to expand their service offering with little risk or expense. In fact, the philanthropic market accounts for over 2% of our nation's gross domestic product and is among the fastest growing sectors of our economy:

• Americans make over $295 billion in charitable gifts annually¹.
  
  
• Charitable giving is growing 6.6% annually¹.
  
  
• Charitable giving has increased 42 of the past 43 years¹.
  
  
• Charitable giving is fueled by an intergenerational transfer of wealth estimated between $6 and $25 trillion².
  
  
• More than 90% of individuals with net worth of $1-million or more contribute to charity on an annual basis³.

Donor Advised Fund Market
Donor advised funds are the fastest growing charitable giving vehicle:

• More than 100,000 account holders (second only to charitable remainder trusts)⁴.
  
  
• New accounts increasing 13.8% per year⁴.
  
  
• $17.5 billion in assets⁴.
  
  
• Inflows of approximately $5.1 billion annually and rising⁴.
  
  
• Average account size is over $250,000⁴.
  
  
  Sources:
  1. Giving USA 2006
  2. Boston College Social Welfare Research Institute
  3. Yankelovich Partners
  4. National Philanthropic Trust 2007