Alicia McIlhinney is Senior Vice President of Marketing at National Philanthropic Trust (NPT). As a member of NPT’s leadership team, Alicia helps shape the organization’s growth strategy by connecting brand, product, and market engagement efforts to support NPT’s next phase of growth and innovation.
She leads NPT’s integrated brand and marketing strategy, digital engagement, and go-to-market initiatives across a variety of audiences, including financial advisors, financial institutions, family offices, individual donors, and nonprofit organizations. Her work focuses on strengthening NPT’s brand, expanding market awareness, and aligning marketing, product, and growth strategies to support the organization’s long-term objectives.
Alicia brings more than 25 years of experience spanning financial services, investment management, wealth management, and fintech. Prior to joining NPT, she held senior leadership positions at Lincoln Financial, SEI, FS Investments, BNY Archer, and Alto, where she led go-to-market strategy, customer engagement, and growth initiatives.
Alicia is recognized as a leader in strategic brand transformation and go-to-market planning and execution. She is known for building high-performing teams, creating scalable marketing functions, and translating complex business strategies into market-facing programs that strengthen organizations and expand impact. Throughout her career, she has been committed to developing talent, mentoring emerging leaders, and creating opportunities for others to grow and advance in their careers.