Explore Our New Brand
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From Intention to Impact
A New Brand for the Next Era of Philanthropy
For 30 years, NPT has worked alongside donors, advisors, financial institutions, and nonprofits to expand the possibilities of charitable giving.
Today, new generations, technologies, and approaches to giving are reshaping philanthropy. NPT is evolving alongside these changes, building on a legacy of innovation to strengthen the connections between donors, advisors, nonprofits, and the communities they support.
Our new brand reflects the foundation we’ve built and where we’re headed: bringing together capital, expertise, and people to help create greater philanthropic impact around the world.
OUR NEW MISSION
NPT unites capital and expertise, partnering with philanthropists and their advisors to drive global impact.
Our mission reflects the role NPT is taking in the next era of philanthropy: connecting the people and resources that make giving possible, providing expertise and insights that support more informed giving, and advocating for the nonprofit sector.
Building Now for What Comes Next
A Legacy of Innovation
Since making our first grant in 1996, NPT has helped expand what’s possible through donor-advised funds. As philanthropy has evolved, we have continued to innovate, creating flexible ways for donors...
A Changing Philanthropic Landscape
New generations of donors, evolving technologies, and new forms of wealth are reshaping philanthropy. Giving is becoming more global, interconnected, and integrated into financial, business, and family decisions. Now, donors...
Building the Next Era of Philanthropy
NPT is building on our legacy of innovation to strengthen connections across philanthropy. Our new mission reflects the role we can play in bringing together capital and expertise and partnering...
OUR NEW LOOK
NPT’s updated visual identity represents our continued integration in the philanthropic landscape. Our new brand mark and colors are a reflection of our new course forward.
Our logo is simple at first glance, but tells a story about who we are. Click through to learn more about the elements of our new brand mark:
The Orange Circle
The orange circle — echoed in the i in the word Philanthropic — lives at the center, as a reminder that philanthropy is at the core of everything we do. We’re mission-driven by nature, and we have always been independent, existing for the sole purpose of supporting philanthropic enterprise.
The Four Corners
Surrounding the orange circle are four corners, which lend the brand mark its structure. These represent the four major groups we work with to pursue our mission: donors, advisors, financial institutions, and nonprofits.
Learn more about our partners here.
How They Work Together
When these elements are viewed together, the corners also represent arrows, offering a sense of direction from a central point outward. Taken together, the logo suggests that fostering philanthropic expertise through strong partnerships can create global impact.
Read the Press Release
CONSHOHOCKEN, Pa., Oct. 29, 2026 /PRNewswire/ — National Philanthropic Trust (NPT), the largest national independent public charity managing donor-advised funds (DAFs), today launched a new brand focused on “Building the Next Era of Philanthropy.” The launch commemorates the kickoff of NPT’s 30th anniversary and the opening of its new headquarters in Conshohocken, PA.
“This is an important moment for philanthropy,” said Holly Welch Stubbing, Chief Executive Officer and President of National Philanthropic Trust. “There is tremendous potential in the capital that will change hands, with companies and technologies reshaping how we live and work, and the generations making decisions about what they want their resources to accomplish. NPT brings together philanthropic expertise, flexible solutions, and strong relationships to help donors and their advisors put that potential to work and direct more resources to nonprofits and communities.”
